During Springtime 2022 I decided to besides being a designer, become a baker. From 2019 I already embedded the routine of baking into my designer life by just baking, workshops, a micro bakery from home, and apprenticeships with several bakeries. By receiving my Boulangier diploma at the Bakery Institute Zaandam in 2023, I achieved a great first step into beautiful craftsmanship.
In March 2023 I opened a bakery in Hilversum offering sourdough bread to the neighbourhood and local restaurants. Meanwhile, I found a nice balance between bread and design, offering project-based design solutions for local commerce and international corporations. The bakery scaled up quite rapidly offering a wide range of high-end bread products, from full sourdough loaves to baguettes. The goal was to open a bakery shop in the village of 's-Graveland where I live. The opportunity was there when a shop space became available and made a start in August 2024. From day one the anticipated enthusiasm came to a full blossom with loyal and new customers of a hot-running bakery Schuurdesem. The craft of baking and design strengthen each other. Both being creative and practical on different levels, enhances the outcome on both sides.
Boulangerie | Branding / Visual Identity & Logo | Graphic Design | Design for events | Entrepeneurship
Adobe Photoshop, Illustrator, Indesign, Boulangerie
brandwebbing invents, creates and posts content to achieve our clients' marketing goals. The core of our agency consists of specialists in creation and media who, together with project leads, deliver the most beautiful projects and campaigns. We look for insights to create content that moves people. And devise the smartest media approach to reach them. It's not for nothing that we say: great audiences, great content.
Together with the client, team brandwebbing invests a lot into the concept and an actual credible and surprising story. Based on the chosen concept and story the visual content will be developed into many different shapes, formats and channels. Having direct access to the media makes content come to life rapidly. The mix and the many types of clients makes a rich spectrum of design assets.
Art Direction | Branding / Visual Identity & Logo | Graphic Design | Lead Creative Team | Management of Creative Projects & Production
Adobe Photoshop, Illustrator, Indesign, Premiere, Lightroom & Bridge | Adobe Mobile Apps | Presentation
War Child works exclusively to improve the resilience and wellbeing of children living with violence and armed conflict. We empower children in everything we do. We work to unleash their inner strength through our creative and engaging approach.
My role is to guide all design & video content following the brand strategy and ambition. Within the communication & advocacy team I'm responsible for project management of all design & video content. My tasks are very diverse; art direction, process innovation, design and video editing.
"Greetings from Cyprus, where I am attending a ‘global meeting’ of War Child program managers from various countries. Your name came up on more than two occasions as a ‘person very helpful and useful’ from the Head/ Home Office in Amsterdam. This is a rare reference! In my own personal experience also have the same experience with you.”
Unni Krishnan | Director Humanitarian Response
Art Direction | Branding / Visual Identity & Logo | Graphic Design | Lead Creative Team & Studio | Management of Creative Projects & Production
Adobe Photoshop, Illustrator, Indesign, Premiere, Lightroom & Bridge | Adobe Mobile Apps | Sharepoint / Trello Project Management | Photography press, travel & people | Video Editing
HelloFresh aims to provide each and every household in its 9 markets with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping and no hassle required.
As a Design Manager within the Amsterdam HelloFresh office we were building a young brand based on design consistency, quality and innovation. The EU design teams’ work resulted in beautiful packaging, food photography, on-/offline customer journeys and smart advertising concepts. I felt proud to work with a very talented team in an international setting.
Art Direction | Branding / Visual Identity & Logo | Graphic Design | Lead Creative Team & Studio | Management of Creative Projects | Packaging Design
Adobe Photoshop, Illustrator, Indesign, Lightroom & Bridge | Google Project Management | Photography food
Albelli is the consumer brand of Albumprinter. The company specializes in photo products and is fast becoming an expert in building intuitive software to create them.
I had a senior role within the Brand & Creative team and lead a number of core marcom, campaign and web projects with a team of designers. The in-house creative agency structure provided me with ample opportunities to collaborate with a versatile team and project manage in a demanding and fast paced environment. Communication and deadlines were as key as innovation and quality.
I worked with Rob for around two years. He is very efficient, organized and a great team player. His close and friendly nature combined with his creativeness and professional attitude makes him great to work with. I highly recommend Rob for any position in the creative field and wish him all best in his future endeavors.
Jannik van Boxtel Treppe | Head of Marketing, IOT Solutions World Congress
Art Direction | Branding / Visual Identity & Logo | Graphic Design | Management of Creative Projects | Packaging Design
Adobe Photoshop, Illustrator, Indesign, Lightroom & Bridge | Modo 3D | Photography product
Graphic design and art direction aimed at giving a face to brands and their communication strategies. I supported my clients business plans and ambitions through brand design and creation of a visual and interactive identities.
My clients consisted mainly out of international companies and entrepreneurs based in Amsterdam and Barcelona. I supported their brand strategy by developing the right mix of design assets to their channel mix. I designed and managed the rollout of a food magazine "De Gezonde Keuken". Designed and developed multiple custom made Wordpress websites, e.g. for NTCS. Established a branding & logo architecture for Casemix. Developed the branding for brasserie Jefferson into interior, web to social and print.
"Precise. Fast. Friendly. Affordable. Everything I could want in a graphic designer."
Corey Olin | Client
Art Direction | Branding / Visual Identity & Logo | Graphic Design | Illustration | Lead Creative Team & Studio | Management of Creative Projects & Production | Packaging Design | Website & Interface Design
Adobe Photoshop, Illustrator, Indesign, Lightroom & Bridge | HTML/css | Wordpress | Basecamp Project Management | Photography food
Vistaprint, a Cimpress company, helps small and medium business owners create expertly designed, contemporary custom marketing through an assortment of products with a high end look and feel, professionally prepared and plugged in.
Leading a creative team within a sales driven company taught me to communicate, negotiate and defend my work. At Vistaprint my expertise and ability to adapt was tested constantly. I learned to navigate between the company’s goal to sell my personal goal to deliver quality. It was also a great way to gain new design and technical knowledge.
"You can always count on Rob to meticulously find a creative solution to a design problem, that not only works, but is rock solid. Hardworking, intelligent and innovative. Rob is a dedicated professional always willing to help others achieve their goals. High energetic out-of-the-box thinker. I would recommend him to anyone."
Frank Gramage | Brand and Digital Director
Art Direction | Graphic Design | Lead Creative
Adobe Photoshop, Illustrator, Indesign, Lightroom & Bridge | Modo 3D | HTML/css | Photography product
for Amsterdam / Barcelona based entrepreneurs & businesses
Sharing the studios, collaborations and friendships within a collective of graphic designers, interactive designers, marketeers and programmers propelled me to scale and grow my projects and take on development of marketing campaigns and brand identities. I also directed the design process of websites and advertisement materials and picked up a solid feeling for website design on frontend HTML/css level by working with programmers.
"Rob is a skilled graphic designer who is unmatched in translating 'just a sense of corporate identity' into a professional look & feel for your company. Rob has one of those rare characteristics that prove very useful: carefully listen to the client and deliver before he'd even be aware of the need. Rob's design truly reinforces the professional and corporate identity distinguished companies need to bring across their message."
Matthijn de Boer | Senior Strategy Consultant
Art Direction | Branding / Visual Identity & Logo | Graphic Design | Management of Creative Projects & Production | Packaging Design | Website & Interface Design
Adobe Photoshop, Illustrator, Indesign, Lightroom & Bridge | HTML/css | Wordpress | Basecamp Project Management
